5 Ways to Optimize a Small Marketing Budget | WordStream

Don't have much budget? No problem! You can still make the most of even a small marketing budget if you have smart strategies. Here are five tips to follow. 5 great tips from Larry Kim Set a budget Pick one channel and do it well Pay to play - in his example, cost per click… Continue reading 5 Ways to Optimize a Small Marketing Budget | WordStream

Advertisements

London buses test out the first consumer experience of the Physical Web

The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project delivers up-to-date bus information and notifications to passengers… Continue reading London buses test out the first consumer experience of the Physical Web