5 Ways to Optimize a Small Marketing Budget | WordStream

Don’t have much budget? No problem! You can still make the most of even a small marketing budget if you have smart strategies. Here are five tips to follow.

5 great tips from Larry Kim

  1. Set a budget
  2. Pick one channel and do it well
  3. Pay to play – in his example, cost per click is about $0.25, cost per conversion $100 on a $1,500 product.
  4. Start email marketing, ensure site is mobile optimised
  5. Get creative with visual content


Source: 5 Ways to Optimize a Small Marketing Budget | WordStream


The Magic Email – Win Without Pitching

Originally posted on Hubspot (16 Creative Email Lines that Restart Stalled Conversations)

These are my favourite

  1. “Closing the Loop”
  2. “RE: <your last email>” – 92% of emails with RE are opened
  3. “Only X weeks left to ….”
  4. “Any questions, <name>?”
  5. “?”

Template for Email with Subject line : Closing The Loop

Hi [FirstName];

I haven’t heard back from you on [project/opportunity] so I’m going to assume you’ve gone in a different direction or your priorities have changed.

Let me know if we can be of assistance in the future.




That’s it.

What you are doing with this email is you are removing the emotional reasons for the prospect to continue to avoid you. You are stripping out your neediness by no longer feigning politeness, by not asking how their summer was or by being anything other than completely practical. You are saying, “I can read between the lines and you have decided we are not doing business together. No hard feelings – it’s just business. You can call me if things change.”

Source: The Magic Email – Win Without Pitching