#4: Know why you do what you do

Why do you do what you do?

  • It is out of rote or routine?
  • Know why you do what you do.
  • Do it for the right reason.

Why do you think what you think

  • What put that thought in your head?
  • Where did you first hear about that idea?
  • Where did you read about it?

Why do you buy what you buy?

  • How did you learn about the product?
  • Which ad did you see that triggered desire?
  • What made you buy it?
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