Facebook’s organic reach has declined to about 6%.
3 main factors affecting EdgeRank
Infographic by PostRocket on the three main factors affecting EdgeRank (Facebook’s original news feed ranking system) which determines the organic reach of your posts:
1 Affinity (relationship and interaction with author),
2. Weight (more weight given to photo and video posts),
3. Decay (age of post)
Buffer’s tips for Facebook success:
- Be transparent, helpful, and accessible.
- Share behind-the-scenes content.
- Engage your audience with questions.
- Share self-explanatory pictures and visual content.