The Complete Guide to Growing Your Organic Facebook Reach

Source: The Complete Guide to Growing Your Organic Facebook Reach

 

Facebook’s organic reach has declined to about 6%.

3 main factors affecting EdgeRank

Infographic by PostRocket on the three main factors affecting EdgeRank (Facebook’s original news feed ranking system) which determines the organic reach of your posts:

1 Affinity (relationship and interaction with author),

2. Weight (more weight given to photo and video posts),

3. Decay (age of post)

Buffer’s tips for Facebook success:

  • Be transparent, helpful, and accessible.
  • Share behind-the-scenes content.
  • Engage your audience with questions.
  • Share self-explanatory pictures and visual content.
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