The Alleged $7.5 Billion Fraud in Online Advertising – Moz

Online advertising is often based around the idea of an “impression,” but few of us actually know what that means. We assume it means some sort of interaction with a human being, but as it turns out, we’re quite wrong. Today we dive into some staggering statistics with Samuel Scott.

Source: The Alleged $7.5 Billion Fraud in Online Advertising – Moz

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