Google Favors Original, High-Quality Content
Google has a 961-word explanation of original, high-quality content on its Webmaster Central Blog. The short of it is, it needs to be:
- a first-time creation;
- free of spelling, grammatical, stylistic and factual errors;
- credible and verifiable; and
- uncluttered by excessive or distracting advertisements.
92% of marketers say that content creation is either “very effective” or “somewhat effective” for SEO. – Brafton