London buses test out the first consumer experience of the Physical Web

The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project delivers up-to-date bus information and notifications to passengers […]

https://onlinedigitalmarketingstrategies.wordpress.com/2016/03/28/london-buses-test-out-the-first-consumer-experience-of-the-physical-web/

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