What Is Medium? Medium Is Pretty Cool, That’s What

What is Medium

TIME

Medium, a San Francisco startup founded in 2012, is notable for several things. Two of them are its founders: Ev Williams and Biz Stone, whose past endeavors include Twitter.

Another major fact about Medium is that it it’s a little tough to figure out. Stated in the most general possible fashion, it’s a web-based service that lets anyone publish articles online; Wikipedia calls it a “blog publishing platform,” which sounds straightforward enough. But it doesn’t involve a reverse-chronological index of content or other elements that, to me, are prerequisites for something to qualify as a blog.

Last year, The Atlantic’s Alexis Madrigal published a piece called “What is Medium?” It’s a good, thoughtful read, even though I’m not entirely sure he answered the question posed by his headline. Noah J. Nelson’s “What Medium is For” — published on Medium itself — also isn’t all that…

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