Inbound Marketing Resource Kit within a Trello Board

An introduction to my Trello board of marketing resources

Sometime in early July, I created a Trello board, which was essentially a curated source of all the materials I found useful when learning about inbound marketing. 

 

 

You can see the Trello board here

This is a public Trello board I created in July in response to a large number of questions on Quora that I was seeing on the topic of inbound marketing, as well as how to execute a marketing strategy on a shoestring budget for startups.  

I was in the same position myself at the start of this year, when I knew absolutely nothing about marketing.  But thanks to the likes of Hubspot, Content Marketing Institute, Buffer, Moz, Quicksprout, Vero and Social Media Examiner, there are tons of articles, guides, templates available on the internet.  And by reading a lot (and when I say a lot I mean A LOT), as well as the opportunity to execute on the strategy, I was able to pick up the gist of inbound marketing and get my Hubspot Inbound certification. 

Trello was the tool that I used to help me manage the process of implementing the inbound strategy.  From SEO to website design to social media marketing, Trello is a superb tool when it comes to managing several mvoing pieces and multiple team mambers. sIn particular, content creation team find Trello especially useful (e.g. publishers, journalists, magazines).

After I finished my marketing project with The Learning Lab and was archiving my materials, I found a Trello card that I had made – a comprehensive checklist of to dos before a website redesign.  I thought it would be fun to put it on a public board and tweet it to the author of the checklist. 

So I created a public board just for website redesign and messaged the author, Andy Crestodina from Orbit Media to let him know that anyone of his readers could make use of it.  That was quite fulfilling.  And I found more cards that I wanted to share, so I started making more and more boards and it got to a point where I felt I had to put an end-to-end marketing strategy board together.  It’s not perfect – there are many segments that I feel are weak (e.g. I need to beef up the social media section, as well as the blogging section), but one day at a time. 

 

Why would I share all my research?

I did ask myself if I wanted to share all the knowledge that I had accumulated.  I had worked really hard to accumulate and curate all the research from a lot of different sources. What would I get out of sharing it?  Even worse, what if people criticised it? Or got offended that I was putting their research on the board?  But as I was adding to the board, I became more and more impressed with two particular people – who were so generous in sharing their knowledge – I was also inspired to do the same.  

1. Annie Cushing:

One is Annie Cushing, founder of Annielytics, SEO and analytics expert as well as guest writer for Search Engine Land. Annie put together an SEO google sheet of (literally) hundreds of tools to help other marketers doing SEO, broken up into 18 sections to “reduce that feeling of overwhelm by providing a framework for audits” as her “little gifts to the industry”.  

 

2. Jim Daly of Vero

My second source of inspiration  is Jim Daly, Vero’s content marketing head and blog editor. Vero is an Australian email marketing company that is the epitome of content marketing and believes in “giving away all their secrets”. Their blog features a ton of valuable resources for any email marketer.  In particular, one piece of “epic content”, their guide on Email Marketing Best Practices: 20 Tips for Dramatically Better Email published in April 2014, resulted in 43,000+ page views and over 300 links. Since then they’ve produced a number of other epic pieces of content. 

  1. The Ultimate Guide to Successful Email Marketing
  2. 50 Marketing Blogs You Should Read Every Day
  3. The Complete Guide to Transactional Email

This is a must read resource for any email marketer – where you will find case studies and email templates  and examples of companies like Amazon, AirBnB, TripAdvisor and so on. 

Vero’s CEO, Chris Hexton said: 

 

 

 

 

 

 

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